What is SAS?
SAS is a software suite developed by SAS Institute for advanced analytics, multivariate analyses, business intelligence, data management, and predictive analytics. SAS was developed at North Carolina State University from 1966 until 1976, when SAS Institute was incorporated.
Using SAS in Media Analytics
Why SAS?
Tap into the potential hidden in the growing volumes of data you collect. Extract the kinds of insights that can help you better serve customers, users and readers. And make smarter decisions faster. Only SAS enables you to:
- · Prime and prepare your data for analytics – from data quality to data federation. Our data management tools help you harness ratings, set-top box data, clickstream logs, social media data, customer behavior data and more – so you can solve your most complex business problems.
- · Get fast answers to your toughest business questions. In-memory analytics enables concurrent, multiuser access to all your data – big and small – for extremely fast analytic operations. The software is optimized for distributed in-memory processing and can easily handle the huge data volumes associated with things like location-based services.
- · Combine the benefits of Hadoop with the business analytics power of SAS. Transform big data into big knowledge with seamless, transparent access to your Hadoop environment. Gain insight, discover new trends and take advantage of your existing big data environment.
Overview:
Deeper engagement with users. Better customization, personalization and differentiation. And a greater competitive advantage. We can help you harness the power of big data with capabilities for:
- · Data management. Effectively manage and use any amount of data, from any source and in any format.
- · Big data analytics. Analyze all relevant data quickly and easily – no sub setting or sampling required.
- · Data visualization. Explore huge volumes of data in mere seconds so you can quickly spot trends and identify opportunities for further analysis.
- · Flexible deployment. Choose the deployment option that fits your business – in the cloud (with SAS or another provider), on a dedicated appliance or within your existing IT infrastructure.
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