The most important topic that has been max out – What is text analysis and importance of text analytics : Epoch Research Institute India Pvt. Ltd. (www.epoch.co.in)

The most important topic that has been max out – What is text analysis and importance of text analytics : EpochResearch Institute India Pvt Ltd. (SASAuthorised Training : Ahmedabad | Bangalore)

You might be worrying why I chose to update this hot topic? Actually days back I had a conversation with one of our senior person. On his recent trip to abroad, he resulted his thoughts to some final important conclusions which he shared with me. He presented a clear picture to me about what is text analytics and what is its importance in today’s era. His thoughts really inspired me a lot and I finally decided to update the same and share my views on text analytics and its importance in upcoming time. Initially let me discuss what is text analytics?

What is text analytics?
In simple terms, text analytics refers to the process of deriving the high and sky-scraping quality information from text. Let’s take a short example: You may have set up sentimental analysis tool to help you forecast the trends based on the approach and attitude of the users that they express on social media platform. How this process is not completely precise as it doesn’t account for the detail information of the sarcasm or the body language.So finally there arises the need of the SAS text analytics – especially when you want to go beyond the brand management. If you are surpassing into depth regarding how products and the services are being received, there is sure need to apply the advance rules in text analytics.

Let’s compare it with predictive models. Predictive model analyzes the past performance to assess how likely the customer is to demonstrate a specific behavior in future in order to improve the effectives of market. In compare to predictive models, text analytics can help the companies to understand the similar insights from analyzing subtle text patterns to answer the questions about the customer performance. Below I have placed a Slideshare for you that has been beautifully described by Mr Michael Ferretti, Tony Russell-Rose and Vladimir Zelenvisky.

Just go through it. You will surely realize the importance for business trends. What are your views?? Kindly share your feedback if any.

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